Integrative case 2.4 competing in china’s automobile industry

Integrative case 2.4 competing in china’s automobile industry.

Case Discussion Questions:1. Why do all multinational automakers choose to useFDI to enter this market? What are the drawbacksof using other entry modes such as exporting andlicensing?2. Some early entrants (such as VW) succeeded andsome early entrants (such as Peugeot) failed. Similarly,some late entrants (such as Honda) did welland some late entrants (such as Ford) are struggling.From a resource-based standpoint, what role doesentry timing play in determining performance?

Integrative case 2.4 competing in china’s automobile industry

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