Internet and marketing | Financial markets homework help
Internet and marketing | Financial markets homework help.
Assignment 1: Internet and Marketing
Select a U.S. product or service brand. Select a foreign country where you think it can be successfully marketed. Develop a plan to export your selected brand to this country. In your plan, include:
- Description of the brand and justification of your selection of the foreign country
- Selection of entry strategy and licensing process review
- Plan for using the Internet to promote the product in the foreign country
· In your plan, emphasize economics, finance, taxes, overhead expenses, and income balance sheet. Write your plan in a 4-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
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Internet Trade Bureau http://internettradebureau.com/
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Assignment 1 Grading Criteria |
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Justified selection of foreign country with reference to characteristics of the selected brand. |
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Selected entry strategy and summarized licensing process. |
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Developed a plan for promotion through the Internet. |
Assignment 2: Sales and Marketing Personnel
Select a U.S. product or service brand. Select a non-English-speaking country where you think this brand can be successfully marketed. Write a report on local sales and marketing personnel. In your report, include:
- Analysis of specific skills needed in sales and marketing personnel
- Criteria for selecting sales and marketing personnel
- Training needs of personnel recruited
Write your report in a 3-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
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Assignment 2 Grading Criteria |
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Analyzed sales and marketing skills with reference to brand and market characteristics. |
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Developed criteria for selecting sales and marketing personnel. |
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Identified training needs of personnel recruited. |